Earnings Growth Outlook Improving, Hard To Be Too Negative Heading Into 2026
With 3Q reporting nearing an end and the fourth quarter coming into focus, we’re seeing an interesting trend: earnings estimates are once again being revised higher—much like what we saw in the third quarter. This pattern is unusual, especially at this stage of the year.
The 4Q earnings estimate now stands at 8.2%, up from 7.7% on October 1. Revenue expectations are also strong, with forecasts calling for 7.0% growth in the fourth quarter. Looking ahead to 2026, growth estimates have inched higher to 14.2% from 13.5% just two weeks. Taken together, these upward revisions make it increasingly difficult to adopt a negative overall outlook for the market.
Consumers Spending Selectively, Average Discount Less Than Years Past
As the 3Q retail reporting season draws to a close, one noticeable trend is that U.S. consumers are becoming more selective in their spending. Many are trading down in key categories and gravitating toward retailers perceived to offer better value. For 3Q, earnings growth across the retail sector has come in at 7.7%, with sales increasing by 5.5%. However, the outlook for 4Q is less optimistic, with estimates for earnings growth slowing to just 0.7% and sales growth expected to decelerate to 2.2%.
Despite this ongoing search for value, the latest data reveals that the average discount across retailers has dropped to 33%. This is lower than both last year’s average and the year-to-date 2025 average of 35%. This suggests that retailers are taking a more strategic approach, offering fewer items on sale and implementing smaller discounts to protect their margins better. We continue to monitor credit card spending for an inflection point and still believe focusing on the high-end consumer is prudent.
Market Broadening Out Is A Consensus Call
While it's believed the market is likely to broaden out, nearly all recent conversations have centered on this same theme; expectations for meaningful market broadening in 2026 now appear to be the consensus. Earnings growth for the Magnificent 7 and the remaining 493 companies is projected to converge next year. Similarly, growth estimates for large-cap and small-cap stocks are also expected to align more closely. We’ve been in this position before. At the end of 2024, many anticipated broadening as well, but it ultimately didn’t materialize largely because few anticipated the scale of AI-related capex spending that ended up dominating 2025.
Looking ahead to 2026, I envision a scenario where broadening gains momentum in the first half of the year. However, the key question is what will sustain that broadening once fiscal support for consumers tapers off, and the global sporting events conclude. It wouldn’t be surprising if the market ultimately reverted to growth-oriented companies, leading returns once again.
Source: Strategas
Chart reflects price changes, not total return. Because it does not include dividends or splits, it should not be used to benchmark performance of specific investments. Data provided by Refinitiv.
Sincerely,
Fortem Financial
(760) 206-8500
team@fortemfin.com
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