Technology and Small companies take a breather….Oil still under pressure

Markets were flat-to-down this week on mixed economic data and ongoing domestic political turmoil. The technology-heavy NASDAQ trailed the broader S&P 500® Index for the second consecutive week; and, small cap stocks underperformed large caps while consumer-oriented and commodity-related sectors also lagged. On Friday, Amazon announced an agreement to acquire Whole Foods; the news triggered sell-offs among traditional grocers such as Kroger, and non-traditional grocers such as Wal-Mart and Target, as investors contemplated the technology company’s expansion into the “brick and mortar” landscape. Investors are also apparently reacting to softening economic data. Retail sales posted their largest monthly decline in over a year while housing starts fell for the third consecutive month. An unexpected decline in the University of Michigan’s consumer sentiment measure for June points to an increasingly cautious consumer. These data suggest the economy is in a temporary lull. The consensus view, based on conversations with management teams across a variety of industries, is that economic conditions remain generally healthy. Industrial activity, in particular, which is widely expected to accelerate in the second half of the year as overseas conditions improve, should help sustain the economy’s positive momentum.

Source: Pacific Global Investment Management Company

Chart reflects price changes, not total return. Because it does not include dividends or splits, it should not be used to benchmark performance of specific investments.



Market Week

Thoughts on Amazon & Whole Foods

Amazon announced on Friday it would buy Whole Foods Market for $13.7 billion, which has caused massive selloff on shares of brick mortar retailers big and small. As owners of a group of the traditional retailers such as Wal-Mart, Target, CVS, and Walgreens, we actually believe Amazon’s move is a vindication of our long hold view that physical presence is essential to traditional retailers winning the retail war and they should rationalize their physical assets to their best advantage. Below are some additional thoughts:

  1. As owners of brick mortar stores, we have assumed in our valuation models that margins will remain at low levels in the foreseeable future for those companies. It is not obvious to us an Amazon/Whole Foods combination will put sizable, incremental pressure on those margins, given it will take years for Amazon to scale up its grocery business and traditional retailers are actively investing and rationalizing their asset base.
  2. Amazon paid a fair price for Whole Foods, and the premium could be justified if Amazon helps Whole Foods become more competitive in pricing, more efficient in logistics, and bring in more traffic to the stores.
  3. Amazon is dead serious about grocery and it does need physical presence to be successful or more successful. Fresh, perishable produce creates mighty challenges for delivery, which makes fast growth and profitability hard to come by at the same time. Amazon probably needs to own grocery stores to learn about the grocery business and potentially decrease delivery cost. Acquiring Whole Foods is a relatively low risk Amazon is taking to learn to operate physical stores and omnichannel business.
  4. Buying Whole Foods helps give Amazon quick distribution network in upper scale neighborhoods, which has been Amazon’s primary focus for grocery business, and likely the more profitable segment in the grocery business. Whole Foods’ ~400 store presence, however, is no comparison to Walmart, Target, CVS, Walgreen’s thousands of stores’ network in the US. It is not obvious to us that buying Whole Foods will give Amazon immediate advantage competing against those massively populated brick-mortar stores.


Market Week: 6/19/17

The Federal Reserve, as expected, raised interest rates by 25 basis points this week; yet, the yield on the benchmark 10-year U.S. Treasury Note fell by 6 basis points to close near its low for the year. The decline in market interest rates reflects lowered expectation for future Fed rate hikes; indeed, following the Fed’s meeting, the odds of a September rate hike declined from 29% to 18%. Fed Chair Janet Yellen noted in her prepared comments that a strong labor market and increased business spending supported a tighter monetary policy. At the same time, she acknowledged that “inflation has declined recently” and the Committee “is monitoring inflation developments closely.” Ms. Yellen also anticipates that the Fed’s process of “balance sheet normalization” (that is, winding down bond holdings accumulated following the financial crisis), will begin sometime this year. Overall, the Fed’s assessment of the economy remains positive, and yet the reduced outlook for future rate hikes suggests that investors anticipate only a modest pace of economic growth. Still, most economists concur that a recession is unlikely; and, the aforementioned acceleration of industrial activity should enable the economy to exceed currently muted expectations.

Source: Pacific Global Investment Management Company

We will watch the evolution of the retail space very closely and keep you posted.



Last Week's Headlines

  1. Despite declining inflation that continues to run below the Fed's 2.0% target rate, the Federal Open Market Committee raised the range for the federal funds rate 0.25% to 1.00%-1.25%. The Committee based its decision on the expectation that the labor market will continue to strengthen, and the fact that economic activity has been rising moderately so far this year. The Committee further noted that the unemployment rate has declined, household spending has picked up in recent months, and business fixed investment has continued to expand. The Fed indicated that "inflation on a 12-month basis is expected to remain somewhat below 2% in the near term but to stabilize around the Committee's 2% objective over the medium term." In addition, the Fed proposed to slowly cull its long-term asset holdings, consisting primarily of Treasuries and mortgage securities by letting them mature without reinvestment. This action will also likely push up long-term interest rates.
  2. In a sign of receding inflationary pressure, consumer prices fell 0.1% in May, according to the latest report from the Bureau of Labor Statistics. A 2.7% decrease in the energy index contributed to the monthly decrease in the CPI. Over the last 12 months, the CPI has risen 1.9%, a smaller increase than the 2.2% gain over the 12 months ended in April. The index for all items less food and energy rose 0.1% in May, as it did in April. The index for all items less food and energy rose 1.7% over the 12 months ended in May. Comparatively, the index for all items less food and energy increased 1.9% over the 12 months ended in April.
  3. On the heels of May's drop in the Consumer Price Index, retail sales (a measure of what consumers are spending at retailers) decreased 0.3% in May from the previous month. This is the largest monthly decrease since January 2016. Sales at department stores fell 1.0%, auto sales declined 0.2%, sales at gasoline stations declined 2.4%, and restaurant sales dipped 0.1%. Since last May, retail sales are up 3.8%, which is below the 4.6% increase in retail sales over the 12 months ended in April. Nonstore (online) retail sales increased 0.8% for the month, and are up 10.2% since May 2016.
  4. Producer prices showed no movement in May compared to the prior month, according to the Producer Price Index. For the year, overall producer prices are up 2.4%, while prices less food and energy have increased 2.1%. Production costs may have decreased with energy prices falling 3.0% in May, allowing producers to realize higher margins (profits) without actually increasing prices for goods and services.
  5. Eight months into the government's fiscal year, the budget deficit sits at $432.9 billion, which is 6.8% higher than the deficit for the same period last fiscal year. While government receipts are up 1.4% from a year ago, spending is 2.3% higher. For the 2017 fiscal year, the government has spent $390 billion on defense, $623 billion on Social Security, and $368 billion on Medicare.
  6. Prices for imports and exports fell in May, according to the latest report from the Bureau of Labor Statistics. Import prices declined 0.3% in May after increasing 0.2% in April. Lower fuel prices drove the decrease last month. The price index for U.S. imports rose 2.1% for the 12 months ended in May. Export prices declined 0.7% in May following a 0.2% advance in April. The price index for U.S. exports rose 1.4% for the year ended in May.
  7. Industrial production was unchanged in May following a noteworthy 1.1% increase in April. Total industrial production in May was 2.2% above its year-earlier level. A negative in the report is in the manufacturing sector, which fell 0.4% in May. This drop was offset by a 1.6% gain in mining and a 0.4% bump in utilities. Capacity utilization for the industrial sector edged down 0.1 percentage point in May to 76.6%, a rate that is 3.3 percentage points below its long-run average.
  8. The housing sector has been slowing of late, and May's housing starts report adds to that trend. Housing starts in May were 5.5% below the revised April estimate and are 2.4% below the May 2016 rate. Building permits were 4.9% off their April rate and are now 0.8% below the rate for May 2016. Housing completions are up 5.6% for the month and 14.6% above the May 2016 rate. Accelerating housing completions coupled with receding starts and permits will likely lead to shrinking inventory and possibly rising prices.
  9. In the week ended June 10, the advance figure for seasonally adjusted initial claims for unemployment insurance was 237,000, a decrease of 8,000 from the previous week's unrevised level. The advance seasonally adjusted insured unemployment rate remained at 1.4% for the ninth consecutive week. For the week ended June 3, there were 1,935,000 insured unemployed, an increase of 6,000 from the previous week's level, which was revised up 12,000.



Eye on the Week Ahead

This week focuses on the latest information from the housing sector. Both new home sales and sales of existing homes have fallen recently, so it will be interesting to see if sales picked up the pace in May.



Brian Amidei, along with Partners Joseph Romano and Brett D'Orlando have also been named *2014, 2015, 2016, 2017, 2018 Five Star Wealth Managers!

Awards and recognitions by unaffiliated rating services, companies, and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Fortem is engaged, or continues to be engaged, to provide investment advisory services; nor should they be construed as a current or past endorsement of Fortem or its representatives by any of its clients. Rankings published by magazines and others are generally based on information prepared and/or submitted by the recognized advisor. Awards may not be indicative of one client’s experience or of the Firm’s future performance. Neither Fortem nor the recognized advisor has paid a fee for inclusion on a list, nor purchased any additional material from the award provider. The criteria for each award is listed below:

Five Star Professional Disclosure:
The Five Star Wealth Manager award is based on 10 eligibility and evaluation criteria: 1) Credentialed as an investment advisory representative (IAR) or a registered investment advisor; 2) Actively employed as a credentialed professional in the financial services industry for a minimum of five years; 3) Favorable regulatory and complaint history review; 4) Fulfilled their firm review based on internal firm standards; 5) Accepting new clients; 6) One-year client retention rate; 7) Five-year client retention rate; 8) Non-institutionalized discretionary and/or non-discretionary client assets administered; 9) Number of client households served; and 10) Educational and professional designations. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or the magazine. The award methodology does not evaluate the quality of services provided. Additional information about this award is available at:
Fortem Financial 2016. All rights reserved.

Data Sources: News items are based on reports from multiple commonly available international news sources (i.e. wire services) and are independently verified when necessary with secondary sources such as government agencies, corporate press releases, or trade organizations. Market Data: Based on reported data in WSJ Market Data Center (indexes); U.S. Treasury (Treasury Yields); U.S. Energy Information Administration/ Market Data (oil spot price, WTI Cushing, OK); (spot gold/silver); Oanda/FX Street (currency exchange rates). All information is based on sources deemed reliable, but no warranty or guarantee is made as to its accuracy or completeness.

Neither the information nor any opinion expressed herein constitutes a solicitation for the purchase or sale of any securities, and should not be relied on as financial advice. The opinions expressed are solely those of the author, and do not represent those of Fortem Financial, LLC or any of its affiliates. Past performance is no guarantee of future results. All investing involves risk, including the potential loss of principal, and there can be no guarantee that any investing strategy will be successful. Forward looking statements are based on current expectations and assumptions, the economy, and future conditions. As such, forward-looking statements are subject to inherent uncertainty, risks, and changes in circumstance that are difficult to predict. Actual results may differ materially from the anticipated outcomes. Carefully consider investment objectives, risk factors and charges and expenses before investing. Fortem Financial is a registered investment adviser with the SEC. Advisory services are offered through Fortem Financial.

The Dow Jones Industrial Average (DJIA) is a price-weighted index composed of 30 widely traded blue-chip U.S. common stocks. The S&P 500 is a market-cap weighted index composed of the common stocks of 500 leading companies in leading industries of the U.S. economy. The NASDAQ Composite Index is a market-value weighted index of all common stocks listed on the NASDAQ stock exchange. The Russell 2000 is a market-cap weighed index composed of 2,000 U.S. small-cap common stocks. The Global Dow is an equally weighted index of 150 widely traded blue-chip common stocks worldwide. Market indices listed are unmanaged and are not available for direct investment.

Fortem Financial

Recent Posts


Fortem Financial Group, LLC, has adopted this policy with recognition that protecting the privacy and security of the non-public personal information we obtain about our customers is an important responsibility.

All financial companies choose how they share your non-public personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your non-public personal information. Even when you are no longer our customer, we will only share your non-public personal information as described in this notice. So, please read this notice carefully to understand what we do.

The types of non-public personal information we collect and share depend on the product or service you have with us. This information can include items such as your Social Security number and income, your account balances and transaction history, and your investment experience and account transactions.

We collect your non-public personal information in a variety of ways. For example, we obtain your non-public personal information when you open an account or give us your income information, tell us about your portfolio or deposit money, or enter into an investment advisory contract. We also collect your non-public personal information from other companies. For example, from the custodians who hold your account assets.

All financial companies need to share customer’s non-public personal information to run their everyday business. Below, we describe the reasons we can share your non-public personal information and whether you can limit this sharing.

We share your non-public personal information for our everyday business purposes such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, report to credit bureaus, to protect the confidentiality or security of your records, or as permitted by law. We may also share your non-public personal information for our own firm’s marketing purposes; so that we can offer our products and services to you.

Federal law gives you the right to limit only sharing non-public personal information about your credit worthiness for our affiliates’ everyday business purposes; sharing non-public personal information about you with our affiliates to market to you; and sharing non-public personal information with non-affiliates to market to you.

We don’t share non-public personal information about your creditworthiness with our affiliates for their everyday business purposes. We don’t share your non-public personal information with our affiliates to market to you. We don’t share your non-public personal information with non-affiliates to market to you. We also don’t share your non-public personal information for joint marketing with other financial companies. State laws and individual companies may give you additional rights to limit sharing.

We share non-public personal information with our parent company affiliate, Focus Financial Partners, Inc, for its internal and external auditing purposes. We also share your non-public personal information with a non-affiliate for the purpose of aggregating it and providing summary information based on this data to our parent company, Focus Financial Partners, Inc.

To protect your non-public personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

Our policy about obtaining and disclosing non-public personal information may change from time to time. We will provide you notice of any material change to this policy before we implement the change.

If you have questions please call us at 760-206-8500 or go to our website at


Fortem Financial Group, LLC ("Fortem Financial" or the "Firm") is a federally registered investment adviser with offices in California. Fortem Financial and its representatives are in compliance with the current registration and notice filing requirements imposed upon federally registered investment advisers by those states in which Fortem Financial maintains clients. Fortem Financial may only transact business in those states in which it is notice filed, or qualifies for an exemption or exclusion from notice filing requirements.

This website is limited to the dissemination of general information regarding the Firm's investment advisory services offered to U.S. residents residing in states where providing such information is not prohibited by applicable law. Accordingly, the publication of Fortem Financial' website on the Internet should not be construed by any consumer and/or prospective client as a solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment, tax or legal advice. Furthermore, the information resulting from the use of any tools or other information on this website should not be construed, in any manner whatsoever, as the receipt of, or a substitute for, personalized individual advice from Fortem Financial. Any subsequent direct communication from Fortem Financial with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. Fortem Financial does not make any representations as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to this website or incorporated herein, and takes no responsibility therefore. All such information is provided for convenience purposes only and all users thereof should be guided accordingly.

All statements and opinions included on this website are subject to change as economic and market conditions dictate, and do not necessarily represent the views of Fortem Financial or any of their respective affiliates. Past performance may not be indicative of future results and there can be no assurance that any views, outlooks, projections or forward-looking statements will come to pass. Investing involves risk, including the potential loss of principal, and the profitability of any particular investment strategy or product cannot be guaranteed.

Any rating referenced herein may not be representative of any one client's experience. Further, the Firm's receipt of any rating is not indicative of the Firm's future performance. The Charles E. Merrill Circle of Excellence award is granted by Merrill Lynch for outstanding client service and satisfaction. The award is granted based on annual criteria established by Merrill Lynch for its top decile advisors. The Barron's Top 1,200 Financial Advisors rating of the top financial advisors in the United States is based on data provided by participating firms. The following factors are included in the rankings: assets under management, revenue produced for the firm, regulatory record, quality of practice and philanthropic work. Investment performance is not an explicit component. The Five Star Professional award is granted by Five Star Professional and recognizes service professionals who provide quality services to their clients based on data provided by participating firms. The award is granted based on the following ten objective eligibility and evaluation criteria: credentialed as an investment advisory representative (IAR) or a registered investment advisor; actively employed as a credentialed professional in the financial services industry for a minimum of five years; favorable regulatory and complaint history review; fulfilled their firm review based on internal firm standards; accepting new clients; one-year client retention rate; five-year client retention rate; non-institutionalized discretionary and/or non-discretionary client assets administered; number of client households served; and educational and professional designations. Feedback from consumer surveys will augment a regulatory history review. Firms have the option to provide input on award candidates from their firm, regardless of the nomination source. The Palm Springs Life's "40 Under 40" Rising Young Professionals to Watch in the Coachella Valley is based upon nominations from the local business community and selected by the staff of Palm Springs Life.

For information pertaining to the registration status of Fortem Financial, please refer to the Investment Adviser Public Disclosure website, operated by the U.S. Securities and Exchange Commission, at, which contains the most recent versions of the Firm's Form ADV disclosure documents.